Congrats to 2025 HC graduate Brigitte Chenevert! Brigitte earned an H.B.S in marketing and completed her thesis, “Bridging the Gap: Understanding KEEN’s Brand Perception Through Consumer Narrative with ZMET Analysis,” under the mentorship of Dr. Brandon McAlexander, an instructor of marketing in the College of Business. Brigitte is currently working with a 3D printing technology startup on the side, and actively pursuing full-time opportunities in brand and digital marketing, especially in the fashion, athletics, agency, and entertainment spaces. After passionately pursuing her degree, leading the COB social media team, completing her Honors Thesis on brand perception, and working with brands like KEEN and SOREL, she is excited to bring that experience into a creative, fast-paced environment where she can keep learning, building, and growing her career!